Cambridge IELTS 10, Test 1, Reading Passage 3: The psychology of innovation, Solution With Answer Key

The psychology of innovation Passage Solution with Answer Key – Cambridge IELTS 10 Test 1 Reading Passage 3. Here we will discuss detailed explanation of all the questions of the passage. Here is step by step Solution with Tips and Strategies. This post is for educational purpose only. If you find difficulties in reading passage to find the right answer in the exam, just read the post carefully. Tips and strategies will help you find the right answer.


The psychology of innovation

IELTS Reading Passage Solution


IELTS Cambridge 10, Test 1  Academic Reading Module, Reading Passage 3


PASSAGE 3: The psychology of innovation (View Full Passage Here)

Questions 27-30 (Multiple Choice Questions)

** Tips (link details): How To Solve Multiple Choice Questions in IELTS Reading Module?

Question 27: The example of the ‘million-dollar quartet’ underlines the writer’s point about –
Keywords: ‘million-dollar quartet’
Now, the phrase ‘million-dollar quartet’ is found in paragraph no. 3, line 7. A quick skimming of the paragraph lets us know that ‘million-dollar quartet’ was, in fact, a famous picture of four great “….. … singers Elvis Presley, Carl Perkins, Jonny Cash and Jerry Lee Lewis jamming at a piano in Sun Studios in Memphis …. .. .”
However, the paragraph also points out that the picture missed another great singer of the time who was Roy Orbison. The four singers joined hands together at Sun Studios under Sam Phillips, but ‘… .. . Orbison wasn’t inspired by the goal, and only ever achieved one hit with the Sun label’.
This means Orbison did not like the idea of sharing success.
Answer: C (having a shared objective)

Question 28: James Watson suggests that he and Francis Crick won the race to discover the DNA code because they –
Keywords: James Watson, Francis Crick, won, discover the DNA code,
Now, in paragraph no. 6 we find the mention of James Watson and Francis Crick, the great minds who discovered DNA code. Here, in this paragraph, look at lines 18-20. “….. he (James Watson) and Crick had succeeded because they were aware that they weren’t the most intelligent of the scientists pursuing the answer.”
It means both James Watson and Francis Crick knew that they had learning limitations.
Answer: A (were conscious of their own limitations)

Question 29: The writer mentions competitions on breakfast cereal packets as an example of how to –
Keywords: competitions on breakfast cereal packets
Now, in paragraph no. 8, ‘competitions on breakfast cereal packets’ is mentioned in lines 8-9. The reason of mentioning this example is described just before. In lines 5-7, the writer says, “….. . . even something as simple as writing deepens every individual’s engagement in the project.
Answer: D (strengthen commitment to an idea)

Question 30: In the last paragraph, the writer suggests that it is important for employees to –
Keywords: important for employees to
Now, in paragraph, lines 4-9, we find the final comments of Cialdini. “ … … Cialdini says: ‘Leaders should encourage everyone to contribute and simultaneously assure all concerned that every recommendation is important to making the right decision and will be given full attention.’ … ..”
This means that company owners or employers should provide a view to their employees that they (employees) are also a big part of the company and their suggestions are valued.
Answer: B (feel that their contributions are valued)


Questions 31-35 (Completing sentences with correct endings)

** Tips (link details): How to Solve Sentence Completion Questions in IELTS Reading Module?

General Idea: For this type of question, candidates need to match the beginning and ending of sentences. Candidates
need to look for keywords in the sentence-beginnings and find the relative paragraphs and then sentences
in the passage. Skimming and scanning, both reading skills are essential for this question-type.

Question 31: Employees whose values match those of their employers are more likely to –
Keywords: values, match, more likely to,
Now, in paragraph 2, in lines 5-12, “. . . .. . Research shows that the fit between an employee’s values and a company’s values makes difference to what contribution they make and whether they’re still at the company”.
This clearly suggests that the matching or fitting of value has an influence on whether employees stay in their present jobs or not.
Answer: G (remain in their jobs)

Question 32: At times of change, people tend to –
Keywords: time of change,
Now, in paragraph 4, lines 4-6, “ . .. .. when things change, we are hard-wired to play it safe.”
This line suggests that when there are changes we or people try our best to play safe or avoid risks.
Answer: E (avoid risk)

Question 33: If people are aware of what they might lose, they will often –
Keywords: if, aware, might lose, will often
Now, at the end of paragraph 4, “.. .. . studies show that we invariably take more gambles when threatened with a loss than when offered a reward”.
This means that when people are threatened with a loss or damage, people will take gambles or chances.
Answer: A (take chances)

Question 34: People working under a dominant boss are liable to –
Keywords: dominant boss, liable to,
Now, in paragraph no. 9, lines 7-11, we find comments of Cialdini, “. .. . crew members of multipilot aircraft exhibit a sometimes deadly passivity when the flight captain makes a clearly wrong-headed decision. This behaviour is not unique to air travel, but can happen in any workplace where the leader is overbearing.”
These lines indicate the fact that people working under an overbearing or dominant boss tend to take more passive decision or action.
To be more precise, they become liable to ignore their duties.
Answer: F (ignore their duties)

Question 35: Employees working in organisations with few rules are more likely to –
Keywords: employees, with few rules
Now, we find the answer in paragraph no. 10 Here, the writer specifies that the environment ‘. .. . where the only rule was that there were no rules.. ..’ … … .. . ‘.. . .encouraged a free interchange of ideas…. ..’
Here, interchange = share;
This means that employees who work in organisations with few rules are more likely to interchange or share their ideas.
Answer: B (share their ideas)



Questions 36-40 (YES/NO/NOT GIVEN):

** Tips (link details): How To Solve Yes, No, Not Given Question in IELTS Reading Module?


Question 36: The physical surroundings in which a person works play a key role in determining their creativity.
Keywords: surroundings, determining creativity
Now, in paragraph no. 1, lines 3-9 say, “There are, nevertheless, people working in luxurious, state-of-the-art centres designed to stimulate innovation who find that their environment doesn’t make them feel at all creative. And there are those who don’t have a budget, or much space, but who innovate successfully.”
This means that the working environment or physical surroundings of the workplace does not affect the employees’ creativity.
Answer: NO

Question 37: Most people have the potential to be creative.
Keywords: potential, creative,
Now, in paragraph no. 2, lines 11-14, “… . .. . although some individuals may be more creative than others, almost every individual can be creative in the right circumstances.” The lines clearly agree with the statement.
Answer: YES

Question 38: Teams work best when their members are of equally matched intelligence.
Keywords: work best, equally matched intelligence
Now, we find reference of team work in paragraph no. 7. However, there is no mention of whether teamwork gives the best work result when team members are equally intelligent.

Question 39: It is easier for smaller companies to be innovative.
Keywords: easier, smaller companies, innovative
Now, again, in paragraph 5, lines 2-6, “It’s easy for a company to be pulled in conflicting directions as the marketing, product development, and finance departments each get different feedback from different sets of people.” The author also says in lines 8-10, “… .. .it’s also easy for small ‘pockets of innovation’ to disappear.”
Therefore, ‘whether it is easy or difficult for smaller companies to be creative or innovative’ is not clearly mentioned here.

Question 40: A manager’s approval of an idea is more persuasive than that of a colleague.
Keywords: manager’s approval, more persuasive
Now, at the last part of paragraph no. 7, lines 8-11, “.. . . Research shows that peer power, used horizontally not vertically, is much more powerful than any boss’s speech.”
So, the statement clearly contradicts with the view of the writer. It means a colleague or peer’s speech is more persuasive or powerful than a boss.
Answer NO


View Full Passage Here



Answer Key – The psychology of innovation

Cambridge IELTS 10 Test 1 Answer Key, Reading Passage 3


The psychology of innovation Reading Passage Answers Keys

Passage 3

27. C

28. A

29. D

30. B

31. G

32. E

33. A

34. F

35. B

36. NO

37. YES



40. NO



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